Bad marketing ideas

What's the first thing you notice when you look at this bottle of charcoal tablets?

Is it the nice big pale-blue name a third of the way down, or the equally big and noticeable word a third of the way up?



Now be honest, if you were looking for charcoal tablets, for whatever reason, and this was one of the choices, would you pick it? Donna didn't, she let me do it. Not that I had a choice, they were the only ones in the store.

Now you're probably wondering which of us has the problem. Well that really depends, there's lots of variables involved. Needless to say, we all cut the cheese occasionally, there'd be something wrong if we didn't. But the charcoal tablets aren't for us, they're for the animals, honest.

We sometimes get birds in, especially tawny frogmouths, that have been poisoned. Charcoal is sometimes helpful as it absorbs the poison and allows it to pass. I should add that the birds aren't usually poisoned deliberately, it's just that they eat insects and mice that may have been poisoned.

Getting back to the topic of farts though, I thought I'd leave you with this.